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Step by Step Guide to Building a LinkedIn Ads API Integration in Python

Aug 1, 20245 minute read

Introduction

Hey there, fellow developer! Ready to dive into the world of LinkedIn Ads API? You're in for a treat. We'll be using the awesome python3-linkedin package to make our lives easier. Buckle up, and let's get started!

Prerequisites

Before we jump in, make sure you've got:

  • Python 3.x (I know you probably do, but just checking!)
  • pip (because, duh)
  • A LinkedIn Developer Account (if you don't have one, go grab it real quick)
  • API credentials (you'll need these to play in the LinkedIn sandbox)

Installation

First things first, let's get that python3-linkedin package installed:

pip install python3-linkedin

Easy peasy, right?

Authentication

Now, let's tackle the fun part - OAuth 2.0. Don't worry, it's not as scary as it sounds:

  1. Set up your OAuth 2.0 credentials in your LinkedIn Developer account.
  2. Use the following code to get your access token:
from linkedin import linkedin authentication = linkedin.LinkedInAuthentication( YOUR_API_KEY, YOUR_API_SECRET, YOUR_RETURN_URL, linkedin.PERMISSIONS.enums.values() ) print(authentication.authorization_url) # Open this URL to authenticate
  1. Open the URL, authenticate, and grab that access token!

Basic API Setup

Time to initialize our LinkedIn client:

from linkedin import linkedin application = linkedin.LinkedInApplication(token=YOUR_ACCESS_TOKEN)

Pro tip: Always handle rate limits and errors gracefully. Your future self will thank you!

Core Functionality

Let's get to the meat of it. Here's how you can create an ad campaign:

campaign = application.create_campaign( account_id='YOUR_ACCOUNT_ID', name='Awesome Campaign', objective='WEBSITE_VISITS', status='PAUSED' )

Want to retrieve campaign performance? Easy:

performance = application.get_campaign_performance( campaign_id=campaign['id'], start_date='2023-01-01', end_date='2023-12-31' )

Advanced Features

Ready to level up? Let's talk targeting:

targeting = { 'locations': ['urn:li:country:us'], 'industries': ['urn:li:industry:4'], 'job_titles': ['urn:li:title:6'] } application.set_campaign_targeting(campaign['id'], targeting)

Error Handling and Best Practices

Always wrap your API calls in try-except blocks. Trust me, it'll save you headaches:

try: result = application.some_api_call() except linkedin.LinkedInError as e: print(f"Oops! Something went wrong: {e}")

Testing and Debugging

Unit tests are your friends. Here's a quick example:

import unittest class TestLinkedInAdsAPI(unittest.TestCase): def test_create_campaign(self): # Your test code here pass if __name__ == '__main__': unittest.main()

Conclusion

And there you have it! You're now armed with the knowledge to build a killer LinkedIn Ads API integration. Remember, practice makes perfect, so don't be afraid to experiment.

Code Repository

Want to see it all put together? Check out the full code example on my GitHub repo: [link to your GitHub repo]

Happy coding, and may your campaigns be ever successful!