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Build integrations in days, not months. Rollout is the universal API layer for real estate software — connect to every major CRM, TMS, and LOS through a single integration.
100M+
API calls per month
28+
Supported integrations
10x
Target customer ROI

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The Integration Problem in Real Estate and Mortgage

Every real estate software company faces the same challenge: your customers use Follow Up Boss. Or Lofty. Or CINC. Or Sierra Interactive. Or one of dozens of other systems. Each one has a different API, different auth flows, and different data models. The traditional approach:
  • Build and maintain integrations one-by-one
  • Handle OAuth flows, token refresh, and auth edge cases for each system
  • Normalize data models across incompatible schemas while learning painful CRM/TMS/LOS-specific data nuances
  • Secure sandbox/test accounts for each integration, which usually requires one-by-one partnerships with each provider
  • Debug when upstream APIs change without warning
  • Scale your integrations team as customer demands grow
The Rollout approach:
  • One API, one auth flow, one data model
  • We handle the upstream complexity
  • You ship features, not integrations

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What is Rollout?

Rollout is a universal API and embedded authentication layer purpose-built for real estate software. It connects your product to your customers’ CRMs, transaction management systems (TMS), loan origination systems (LOS), and email providers through:
  • A single, normalized REST API — read and write contacts, transactions, and activities the same way across all systems
  • A drop-in authentication UI — Rollout Link handles OAuth flows, API key collection, and credential management
  • Real-time sync options — webhooks for event-driven architectures or Sync to DB for direct database access

CRMs

Follow Up Boss, Lofty, CINC, LionDesk, Sierra Interactive, Real Geeks, and more

Transaction Management

SkySlope, Dotloop, Open to Close, Sisu, ReZEN, and more

Loan Origination

Encompass (ICE), and more

Email

Gmail, Constant Contact, and more
Request an integration →

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How it Works

Five steps to production:
  1. Generate an auth token on your server using your Client ID and Client Secret
  2. Embed Rollout Link — users see a polished UI to connect their accounts
  3. Store the credential ID returned when they authenticate
  4. Call the Universal API — one consistent interface regardless of the underlying system
  5. React to changes via webhooks or Sync to DB

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What You Build vs. What Rollout Handles

  • A server endpoint that mints JWT tokens
  • A frontend page that renders Rollout Link
  • Storage for credential IDs (a single column in your users table)
  • API calls to Rollout’s Universal API
  • (Optional) Webhook endpoint for real-time updates

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What It Looks Like

Select integration grid (light mode)
Rollout Link can be embedded as-is with full CSS customization, or you can build your own UI using the CredentialForm component.

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Security & Compliance

SOC 2 Type II

Annual audits covering security, availability, and confidentiality

Data Encryption

TLS 1.3 in transit, AES-256 at rest for all credentials

Signed Webhooks

HMAC SHA-256 signatures on every webhook for authenticity verification

No Browser Secrets

JWTs are generated server-side — client secrets never touch the frontend
Need enterprise requirements like SLA, DPA, BAA, or data residency? Contact us.

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Why Teams Choose Rollout

Ship integrations in days instead of weeks or months. Rollout has established partnerships and access to endpoints that are not typically exposed through public APIs, so one integration unlocks all supported systems.
Stop maintaining auth flows, debugging upstream API changes, and normalizing data. Avoid spending over a year on dedicated one-by-one partnership work with each provider — Rollout handles the complexity so your team can focus on core product.
When a customer asks for a new integration, enable it in Rollout Link without changing your backend. Our Universal API design means zero code changes for new connectors.
Rollout Link provides a consistent, polished auth experience. Users connect accounts in seconds with clear error handling and status feedback.

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Get Started

Get your API key

Obtain credentials to start building

Show Rollout Link

Embed the auth UI in your app

Make API requests

Read and write data via the Universal API

Use webhooks

React to changes in real-time

Sync to DB

Stream data directly to your database

API Reference

Explore endpoints and schemas

Try the Demo

See Rollout in action — connect a test CRM and make API calls in our interactive demo.